Our Services-ish
At Agency Shmagency you wont’t hear us talk about traditional agency services such as digital campaigns, website design, social media or even brand development. What we do talk about is solving marketing imperatives and achieving strategic business goals. So what do we do exactly? We open new markets, activate brands and in short—we help our clients win. Oh, we shouldn’t admit this but we do do traditional agency services as well. Shhhh.
Playground Sponsorships & Inclusive Play Spaces
Working with Miracle Recreation and PlayPower, Inc., Agency Shmagency developed the first of its kind playground and parks brand sponsorship program in 2022. This novel integration of Out of Home media and family recreation was conceived to offer a unique opportunity to custom-design community playgrounds and parks around each sponsoring brands’ products, services, intellectual property (IP) and charitable causes.
Your brand teams can select the specific cities, towns and neighborhoods that best fit their out of home media targeting goals across specific geographically targeted markets. Branded Play is attracting Fortune 1000 Companies seeking novel OOH opportunities to connect with new and existing audiences, near where they live, work and play. Most importantly, our program is being used by many brands to advance their corporate DEI and CSR initiatives.
And speaking of inclusion (you bet we are), we’re excited to welcome Best Buddies International to our family of brands who support truly inclusive play and recreation spaces that serve people with Intellectual and Developmental Disabilities and their families.
New Sources of Revenue
For PlayPower subsidiary Miracle Recreation, global pioneers in the world of commercial outdoor play equipment and Best Buddies International a nonprofit dedicated to creating opportunities for inclusive living for people with intellectual and developmental disabilities (IDD), Agency Shmagency created an ambitious program to offer Best Buddies branded commercial playgrounds and Best Buddies buddy benches to parks and recreation departments around the world. Best Buddies-Miracle Recreation inclusive playgrounds will be designed to provide a new standard of best-in-class inclusive and accessible play equipment for all ages and abilities.
Agency Shmagency developed a go-to-market strategy that enabled the company’s global sales and marketing network to seek new partnerships with corporations who have demonstrated a commitment to corporate social responsibility in the communities they represent. Annual program goals scale to hundreds of inclusive playgrounds and thousands of branded benches around the globe.
This novel integration leverages brand creativity and enterprise scalability to create a new source of fundraising that will grow contributions for a great charity.
Sports Marketing & Management
From a college athlete dreaming of a NIL contract launching her dream career, all the way up to race car drivers and football players partnering with like-minded brands to build their post-athletic career business legacy, the Agency Shmagency team has the expertise to help you connect the right dots and lock in the legal details. Our sports marketing and management experts help you stay focused on your speed, strength and agility, while we handle everything else that ensures you’ll be able to enjoy the fruits of your success once the lights go down.